Pour Les Femmes co-founder Robin Wright speaks to Suku CEO Yonathan Lapchik about how the emergence of blockchain-based technology is helping conscious consumers understand the truth about where their garments are coming from and, in so doing, helping provide supply chain transparency and improve sustainability in the fashion industry.

 

Transcript

Robin

“Hi, Yonathan!

Yonathan

“Hi, Robin! Great to speak with you.”

Robin

“You look great in your Pour Les Femmes Mens PJs.”

Yonathan

“Thank you very much for sending them!”

Robin

“We’re so excited to launch our SUKU partnership. Tell me more about SUKU and what our customers can expect.”

Yonathan

"We’re so excited to launch with Pour Les Femmes too. Suku is all about enabling transparency. Using our Discover app, Pour Les Femmes customers will be able to see text and video showing each step on the journey of their garment.”

Robin

“So we’ll be able to tell the stories behind the people who make our collections!”

Yonathan

“That’s exactly right! Customers will have full visibility into the design, crafting, and manufacturing of their PJs through the media they’ll see online on the Pour Les Femmes website and when they scan QR codes sewn into their garments.”

Robin

“That’s really why we partnered with Suku. When we first learned about the technology we already knew we wanted Pour Les Femmes customers to feel as connected as possible to the sustainable programs that they’re supporting.”

Yonathan 

“It’s true. Consumers are becoming more conscious. By enabling transparency of your supply chain, you’re making it easy for customers to support a brand they already feel embodies their own social and ethical values.”

Robin

“As we learn more about sustainability we want to be a voice encouraging consumers to learn why it’s important to support slow fashion and even help other fashion brands who have the same goals.”

“At Pour Les Femmes we talk a lot about the Pajama State of Mind and how we want to create an ethos of safety and comfort around bedtime. So the ability to show how each pair of Pour Les Femmes PJs provides opportunities for decent work, safety, stability, and advancement to women in places where there are few opportunities is an extension of that ethos.”

Yonathan

“Totally agree. Transparency to us is about letting consumers align their own behaviors with the changes they wish to see in the world.”

Robin

“So what other types of brands have you worked with?”

Yonathan

(Talk about other brands including the meat supplier in Uruguay…) But Pour Les Femmes is the first fashion brand we’ve worked with!

Robin

“And we’re so glad! The fast fashion industry is one of the largest polluters in the world. Anything we can do to help tell the story around slow fashion and sustainability is so important. We know that the fashion industry has an important role to play in shaping the future of our planet. It’s our duty to make the world a better place.”

Yonathan

“We know your customers are going to love traveling virtually to meet the people behind their favorite Pour Les Femmes designs!”